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Friday, October 28, 2011
Wednesday, October 26, 2011
I am donating my time (talent) and creating a project to help students at UCLA who are struggling with lack of finances and housing. So... I need COOL digital photos (shots) in and around UCLA.
I will subsidize the printed/digitally produced media for this project. Who can help?
Send shots or call me direct. Thank you.
310 251 9728
Expert: Advertising + Business Process Improvement + Design + Direct Mail + Marketing + Printing + Google Search Domination + SEO/Link-Building + Social Media
V I N C E N T M E D I N A | 310 251 9728 | Vincent@ArtfulMind.BIZ
© 2011 ArtfulMind.Biz
Saturday, October 15, 2011
Facebook Search vs Google Search -
Battle for INTERNET DOMINATION
Before the recent All Facebook report, titled “Facebook Testing Web Search Box At Top Of Site” was changed to “Facebook Not Testing Web Search Box At Top Of Site (update)” I can imagine the reaction from Google's top brass. There has been a lot of speculation about Facebook potentially adding social media search to its core product, presenting the Big G with its first major threat in over a decade. Is that day close at hand?The report even showed a user-submitted screen-shot that included a second search box adjacent to the regular search at the top of Facebook’s user interface that looked like such…
A Facebook spokesperson was quick to shoot down the supposition, indicating that it was not a test and most likely was the result of malware from a third-party.
However, there’s no reason to doubt that Facebook is entering the search space. For users, it provides greater choice, particularly from a social networking ecosystem where many of us spend the majority of our Internet time (with traffic that has even exceeded Google at times). Matt McGee from Search Engine Land feels the same. "Despite Facebook’s statement tonight, it’s not far-fetched to think that some increased use of search, perhaps via Bing, may be in the cards at some point in the future." TechCrunch's Michael Arrington feels the incentives are too lucrative for Facebook not to consider a move into the search arena. "There is so much advertising revenue in that business, that they can’t ignore it forever." In the graphic novel satire, "Facebucks & Dumb F*cks," much of the plot revolves around Z-Man (aka Mark Zuckerberg) and his social network Facebucks (aka Facebook) battling Google (aka Gobble) for not only control of the Internet…
but also to eliminate them from the playing field all together - so they can focus on what they perceive as their greater threat - the Republic of China.
However, world domination of the Web is an arduous task,
even with Google out of the picture.
So, is search in the cards for Facebook? I don't think the question is "will it happen"-
I think the real question is "when will it happen?"
Your thoughts, readers?
Source: Ron Callari, Social Media, Semantic Technology, Digitial Media & Trends Writer, InventorSpot.com
Friday, October 14, 2011
A look back on the LIFE and times of
STEVE JOBS, THE MAN WHO STRIVED TO MAKE A DENT IN THE UNIVERSE.
TAGS: STEVE JOBS, Farewell to A Genius | Printing | Social Media | Creative Design | Google Search Expert | Santa Monica Los Angeles | SEO + Link-Building Expertise | Marketing | Direct Mail | Advertising | Process Improvement for Business | Realtors in Santa Monica | Los Angeles | S CA | Vincent Medina | http://ArtfulMind.Biz | 310 251 9728
Technology is changing at the speed of novel thought... we the people remain flexible to change and open to the continuum of the proverbial building of a better mouse trap. My methodolgy guarantees DOMINATING 1ST PAGE LINKS in Google search using your KEYWORDS for far less cost than GOOGLE ADWORDS / PPC / SEO. I resolve to provide excellent resource for Printing | Social Media | Branding | Creative Design | Business Process Improvement | Marketing | Google Search Expertise | SEO/Link-Building | Advertising for Business | Realtors, Santa Monica | Los Angeles | S CA.
Thank you. Vincent Medina
Route to 2015
Real-time will rule:
DOMINATING social search rank, pricing, optimization
The demand for real-time information and capabilities will continue and increase,
as will the desire for improved advertising efficiency. Old, non-optimizable formats will go by the wayside. Display will boom, as real-time bidding becomes possible, making every campaign mutable-by-the-moment, enabling ad buyers to tailor bids and ads, impression by impression, across a wide range of ad space. Half the ads targeted to particular audiences will use real-time bidding.
“We will move from just recording data to modifying the system in real time: continuous improvement.”
Digital Tipsheet: The Four Bs
- BE FOUND
- SEARCH... is still the killer app!
It’s more location-based (knows where you are), personalized (offers to you), visual (Google Goggles) and real-time (price, availability, news) than ever. Roy’s Restaurants introduced hyperlocal ads, delivering clickable, down-to-the-block level information about a business at the right place and at the right moment – and got an 800 percent ROI on their advertising investment.
- BE ENGAGING
- You could be dull in another era, NOT this one.
For creativity, look at American Express mastering the art of the live stream – a newly potent medium. Their live-streamed concerts, ‘Unstaged: An Original Series from American Express,’ created an absorbing environment on the web and in the arena, engaging users with the music of Arcade Fire and John Legend – and with their brand.
- BE RELEVANT
- Real-world, real-time relevance matters more than ever.
A Google client in the auto insurance business uses click-to-call so that when a potential customer searches their mobile phone for car insurance, the company shows them an ad that can immediately connect the customer to its call center and begin the application process on the spot. The consumer, right there on the lot, could get their insurance before they drive away.
- BE ACCOUNTABLE
- Ford's identified five key buying actions based on closely measured online behavior.
If someone configures a car online, Ford now knows they are more likely to buy one. The car company uses this information to target digital advertising, generating high-value leads and test-drive registrations for its dealers. Unlike traditional local media, Ford can measure the exact return on this investment. Accountability pays.
Wednesday, October 5, 2011
The EIGHT PILLARS of INNOVATION
As Google's employee #16, Susan Wojcicki has learned a thing or two about innovation. Here's what she's learned, and what she continues to work on.
WORDS BY Susan Wojcicki
ILLUSTRATION BY Robert Samuel Hanson
The greatest innovations are the ones we take for granted, like light bulbs, refrigeration and penicillin. But in a world where the miraculous very quickly becomes common-place, how can a company, especially one as big as Google, maintain a spirit of innovation year after year?
Nurturing a culture that allows for innovation is the key. As we’ve grown to over 26,000 employees in more than 60 offices, we’ve worked hard to maintain the unique spirit that characterized Google way back when I joined as employee #16.
At that time I was Head of Marketing (a group of one), and over the past decade I’ve been lucky enough to work on a wide range of products. Some were big wins, others weren’t. Although much has changed through the years, I believe our commitment to innovation and risk has remained constant.
What’s different is that, even as we dream up what’s next, we face the classic innovator’s dilemma: should we invest in brand new products, or should we improve existing ones? We believe in doing both, and learning while we do it. Here are eight principles of innovation we’ve picked up along the way to guide us as we go.
Have a MISSION... that matters
Work can be more than a job when it stands for something you care about. Google’s mission is to ‘organize the world’s information and make it universally accessible and useful.’ We use this simple statement to guide all of our decisions. When we start work in a new area, it’s often because we see an important issue that hasn’t been solved and we’re confident that technology can make a difference. For example, Gmail was created to address the need for more web email functionality, great search and more storage.
Our mission is one that has the potential to touch many lives, and we make sure that all our employees feel connected to it and empowered to help achieve it. In times of crisis, they have helped by organizing life-saving information and making it readily available. The dedicated Googlers who launched our Person Finder tool (to learn more see Missions that Matter) within two hours of the earthquake and tsunami in Japan this March are a wonderful recent example of that commitment.
Think BIG... but start small
No matter how ambitious the plan, you have to roll up your sleeves and start somewhere. Google Books, which has brought the content of millions of books online, was an idea that our founder, Larry Page, had for a long time. People thought it was too crazy even to try, but he went ahead and bought a scanner and hooked it up in his office. He began scanning pages, timed how long it took with a metronome, ran the numbers and realized it would be possible to bring the world’s books online. Today, our Book Search index contains over 10 million books.
Similarly, AdSense, which delivers contextual ads to websites, started when one engineer put ads in Gmail. We realized that with more sophisticated technology we could do an even better job by devoting additional resources to this tiny project. Today, AdSense ads reach 80 percent of global internet users – it is the world’s largest ad network – and we have hundreds of thousands of publishers worldwide.
Strive for CONTINUAL INNOVATION... not instant perfection
The best part of working on the web? We get do-overs. Lots of them. The first version of AdWords, released in 1999, wasn’t very successful – almost no one clicked on the ads. Not many people remember that because we kept iterating and eventually reached the model we have today. And we’re still improving it; every year we run tens of thousands of search and ads quality experiments, and over the past year we’ve launched over a dozen new formats. Some products we update every day.
Our iterative process often teaches us invaluable lessons. Watching users ‘in the wild’ as they use our products is the best way to find out what works, then we can act on that feedback. It’s much better to learn these things early and be able to respond than to go too far down the wrong path.
Iterating has served us well. We weren’t first to Search, but we were able to make progress in the market by working quickly, learning faster and taking our next steps based on data.
Look for IDEAS... everywhere
As the leader of our Ads products, I want to hear ideas from everyone – and that includes our partners, advertisers and all of the people on my team. I also want to be a part of the conversations Googlers are having in the hallways.
Several years ago, we took this quite literally and posted an ideas board on a wall at Google’s headquarters in Mountain View. On a Friday night, an engineer went to the board and wrote down the details of a convoluted problem we had with our ads system. A group of Googlers lacking exciting plans for the evening began re-writing the algorithm within hours and had solved the problem by Tuesday.
Some of the best ideas at Google are sparked just like that – when small groups of Googlers take a break on a random afternoon and start talking about things that excite them. The Google Art Project, which brought thousands of museum works online, and successful AdWords features like Automated Rules, are great examples of projects that started out in our ‘microkitchens.’ This is why we make sure Google is stocked with plenty of snacks at all times.
Our employees know pretty much everything that’s going on and why decisions are made. Every quarter, we share the entire Board Letter with all 26,000 employees, and we present the same slides presented to the Board of Directors in a company-wide meeting.
By sharing everything, you encourage the discussion, exchange and re-interpretation of ideas, which can lead to unexpected and innovative outcomes. We try to facilitate this by working in small, crowded teams in open cube arrangements, rather than individual offices.
When someone has an idea or needs input on a decision, they can just look up and say, ‘Hey…’ to the person sitting next to them. Maybe that cube-mate will have something to contribute as well. The idea for language translation in Google Talk (our Gmail chat client) came out of conversations between the Google Talk and Google Translate teams when they happened to be working near one another.
Spark with IMAGINATION... fuel with DATA
In our fast-evolving market, it’s hard for people to know, or even imagine, what they want. That’s why we recruit people who believe the impossible can become a reality. One example is Sebastian Thrun who, along with his team, is building technology for driverless cars to reduce the number of lives lost to roadside accidents each year. These cars, still in development, have logged 140,000 hands-free miles driving down San Francisco’s famously twisty Lombard Street, across the Golden Gate Bridge and up the Pacific Coast Highway without a single accident.
We try to encourage this type of blue-sky thinking through ‘20 percent time’ – a full day a week during which engineers can work on whatever they want. Looking back at our launch calendar over a recent six-month period, we found that many products started life in employees’ 20 percent time.
What begins with intuition is fueled by insights. If you’re lucky, these reinforce one another. For a while the number of Google search results displayed on a page was 10 simply because our founders thought that was the best number. We eventually did a test, asking users, ‘Would you like 10, 20 or 30 search results on one page?’ They unanimously said they wanted 30. But 10 results did far better in actual user tests, because the page loaded faster. It turns out that providing 30 results was 20 percent slower than providing 10, and what users really wanted was speed. That’s the beautiful thing about data – it can either back up your instincts or prove them totally wrong.
Be a PLATFORM
There is so much awe-inspiring innovation being driven by people all over the globe. That’s why we believe so strongly in the power of open technologies. They enable anyone, anywhere, to apply their unique skills, perspectives and passions to the creation of new products and features on top of our platforms.
This openness helps to move the needle forward for everyone involved. Google Earth, for example, allows developers to build ‘layers’ on top of our maps and share them with the world. One user created a layer that uses animations of real-time sensor data to illustrate what might happen if sea levels rose from one to 100 meters. Another famous example of open technology is our mobile platform, Android. There are currently over 310 devices on the market built on the Android OS, and close to half a million Android developers outside the company who enjoy the support of Google’s extensive resources. These independent developers are responsible for most of the 200,000 apps in the Android marketplace.
NEVER FAIL to fail
Google is known for YouTube, not Google Video Player. The thing is, people remember your hits more than your misses. It’s okay to fail as long as you learn from your mistakes and correct them fast. Trust me, we’ve failed plenty of times. Knowing that it’s okay to fail can free you up to take risks. And the tech industry is so dynamic that the moment you stop taking risks is the moment you get left behind.
Two of the first projects I worked on at Google, AdSense and Google Answers, were both uncharted territory for the company. While AdSense grew to be a multi-billion-dollar business, Google Answers (which let users post questions and pay an expert for the answer) was retired after four years. We learned a lot in that time, and we were able to apply the knowledge we had gathered to the development of future products. If we’d been afraid to fail, we never would have tried Google Answers or AdSense, and missed an opportunity with each one.
Our growing Google workforce comes to us from all over the world, bringing with them vastly different experiences and backgrounds. A set of strong common principles for a company makes it possible for all its employees to work as one and move forward together. We just need to continue to say ‘yes’ and resist a culture of ‘no’, accept the inevitability of failures, and continue iterating until we get things right.
As it says on our homepage, ‘I’m feeling lucky.’ That’s certainly how I feel coming to work every day, and something I never want to take for granted.Source: ThinkWithGoogle
INNOVATE! Balloon Buddies
The ORIGINAL Party Box Greeting
ORIGINAL PATENTED PRODUCT DESIGN - Balloon Buddies | 310 251 9728
Monday, October 3, 2011
Use DROP DOWN MENUS to make your selection | REAL TIME RESULTS!
DOMINATE Organic 1st Page Google Search Results! Vincent Medina ~ 15+ Years DELIVERING innovative creative solutions + print/online project management + clean efficient design + effective/measurable results + strategic sourcing + qualitative production + quantitative cost reduction.
ArtfulMind.Biz | 310 251 9728
Expert: Advertising + Business Process Improvement + Design + Direct Mail + Marketing + Printing + SEO/Link-Building + Social Media
~ Printing | Social Media | Creative | Business Process Improvement | Marketing | Google Search Expert/Domination | SEO/Link-Building | Advertising | Business | Realtors | Marina del Rey | Santa Monica | Los Angeles | S CA.
DOMINATE Organic 1st Page Google Search Results!
~ 15+ Years DELIVERING innovative creative solutions + print/online project management + clean efficient design + effective/measurable results + strategic sourcing + qualitative production + quantitative cost reduction.