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Thursday, March 31, 2011

ENJOY...The World’s Most Complex Architectural Columns + Importance of Multiples in SM

Architect and programmer Michael Hansmeyer has undertaken a most ambitious project, designing an incredibly ornate and complex column with over 16 million individual facets!
Hansmeyer has taken his initiative beyond the computer design phase and actually fabricated a full-scale 2.7 meter (8.8 ft) column made from stacked cardboard sheets.
Check out the pics and information below for more details on this fascinating exploration.

MICHAEL HANSMEYER – SUBDIVIDED COLUMNS

The project involves the conception and design of a new column order based on subdivision processes. It explores how subdivision can define and embellish this column order with an elaborate system of ornament.

An abstracted doric column is used as an input form to the subdivision processes. The abstracted column conveys a significant topographical and topological information about the form to be generated. The input form contains data about the proportions of the the column’s shaft, capital, and supplemental base. It also contains information about its fluting and entasis.

The input form is tagged to allow the subdivision process to distinguish between individual components. This allows a heterogeneous application of the process, with distinct local parameters settings. In addition to distinguishing among tagged components, the process parameters can be set to vary according to the input form’s topography as well as its topology. Finally, an environmental specification of parameters is possible to allow regional phenomena to occur.

The result is a series of columns that exhibit both highly specific local conditions as well as an overall coherency and continuity. The ornament is in a continuous flow, yet it consists of very distinct local formations. The complexity of column contrasts with the simplicity of its generative process.

SUBDIVISION CONTINUED…

A full-scale, 2.7-meter high variant of the columns is fabricated as a layered model using 1mm sheet. Each sheet is individually cut using a mill or laser. Sheets are stacked and held together by poles that run through a common core.

The calculation of the cutting path for each sheet takes place in several steps. First, the six million faces of the 3D model are intersected with a plane representing the sheet. This step generates a series of individual line segments that are tested for self-intersection and subsequently combined to form polygons. Next, a polygon-in-polygon test deletes interior polygons. A series of filters then ensures that convex polygons with peninsulas maintain a mininimum isthmus width. In a final step, an interior offset is calculated with the aim of hollowing out the slice to reduce weight.

While the mean diameter of the column is 50cm, the circumference as measured by the cutting path can reach up to 8 meters due to jaggedness and frequent reversals of curvature. The initial prototype uses 1mm grey board. Tests using ABS, wood, as well as metal are under way.

Fabrication of the column prototype was carried out at ETH’s CAAD group using the university’s RapLab. Fabrication assistance was provided by Manuela Koller, Thomas Raoseta, and Edyta Augustinowicz.

 

MICHAEL HANSMEYER – BIO

Michael Hansmeyer is an architect and programmer who explores the use of algorithms and computation to generate architectural form. He is currently based in the CAAD group at ETH’s architecture department in Zurich.
He holds an MBA degree from Insead Fontainebleau as well as a Master of Architecture degree from Columbia University. He previously worked with McKinsey & Company, J.P. Morgan, and at Herzog & de Meuron architects.

SOURCES
- Michael Hansmeyer: Official Site
- First spotted on: Fastco Design

_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

The importance of SOCIAL MEDIA (SM) is in it's opportunity for creating VAST PRESENCE throughout the WEB.

This, of course, leading to DOMINANT VISIBILITY   followed by INCREASED REVENUE (period).
+ innovative creative solutions + print/online project management + clean efficient design + effective/measurable results + strategic sourcing + qualitative production + quantitative cost reduction

Get Multiples - 1st Page Google Search Results (SEO) and Spread the Word About YOURSELF!
Check it: http://goo.gl/5A4Ha

Vincent Medina
Managing Director
http://ArtfulMind.Biz

15+ Years DELIVERING innovative creative solutions + print/online project management + clean efficient design + effective/measurable results + strategic sourcing + qualitative production + quantitative cost reduction.
Printing | Social Media | Creative | Business Process Improvement | Marketing | SEO/Link-Building | Advertising for Business | Realtors Santa Monica | Los Angeles | S CA.

Monday, March 28, 2011

(The Official) Broker's Book of Beatles Business Tips - people in real estate.

People in Real Estate: Richard Courtney

Inman News™

Who are the great "thought leaders" of the business world -- the ones whose experiences on the job and in life serve as guideposts for others who aspire to professional greatness?

Bill Gates, perhaps? Warren Buffett? What about John, Paul, George and Ringo?

http://thewvsr.com/wp-content/uploads/2010/02/the-beatles.jpg  http://www.beatlesarama.com/load/b1.jpg

That's what works for Beatles fans Richard Courtney, a Nashville real estate broker, and George Cassidy, a recording engineer, who see the Fab Four's success as the "ultimate business case study."

They've written "Come Together: The Business Wisdom of the Beatles," which uses anecdotes from the musicians' careers as springboards for lessons to aspiring business people.


Image courtesy of Turner Publishing.

From making the hard decision to jettison bassist Stu Sutcliffe from the group in its early years ("Be prepared to be ruthless in your assessment of what needs to happen to move your business forward," Courtney and Cassidy write) to rejection by Decca Records (some failure is an integral part of any enterprise) to substance-abuse interludes (avoiding negative influences), the writers turned 100 moments in the Beatles' careers into 100 do's and don'ts of business.

Much of it was written with the real estate industry in mind, according to Courtney, who is the managing broker for Fridrich & Clark Realty in Nashville. He said in the course of 33 years in the business, he has seen real estate agents repeatedly make the same mistakes.

"What Realtors do is they market, market, market; then sell, sell, sell; then close, close, close," he said. "They don't do things that set themselves apart from other people. They never brand themselves, they never work hard enough to make an image.  

Hardly any of them have a business plan.

"Almost all of us don't have a rainy-day fund -- we earn our money, we spend our money, and the next thing you know, your career has gone by," he said.

"Many years ago, I had the same issues that others in real estate seem to have," he said. "I saw the person who seemed to be doing the best -- he wore a certain kind of suit, drove a certain kind of car -- and I thought that was what I needed to do.

"But somewhere along the way, I decided I was going to do Beatles events instead," Courtney said.

He organized several Beatles festivals in Nashville, bringing in various Beatles friends and families to make public appearances.

"I'd make sure I was photographed with them," he said.

He began incorporating what he terms "Beatles-ness" into his ads, featuring photographs of him with his Beatles memorabilia or incorporating song lyrics into the copy.

"They'd say things like, 'I'll work eight days a week for you,' or 'I'll work a hard day's night for you,' " he said.

It stuck, he said.

"People would walk into my open houses and say, you're the Beatles guy, and the next thing I knew, I'd have a new client," Courtney said. "My business quadrupled and my visibility is unfathomable."

The lesson for others in this, he said, is to "find your tree" -- his term for defining one's passions, a la John Lennon and Paul McCartney early in their lives -- and sticking with them.

Although he isn't in real estate, Cassidy said one of the principal business lessons he took from researching the book is "location, location, location" --  that is, establishing a base where customers can find you easily.

"When the Beatles came back from Hamburg, Germany (early in their careers), they didn't start playing around in regional ballrooms like the other bands," he said. "They took a lunchtime gig in downtown Liverpool, playing in the Cavern Club.

"Initially, it was a letdown to them, but it turned out to be crucial," Cassidy said. "It was a short walk from (future manager) Brian Epstein's office, and it elevated them to the 10 or 12 bands who were working regularly in Liverpool's city center.

"It gave them a place where fans could find them, and it was a pivotal factor in their career," Cassidy said.

Tying their book concept to the Beatles brand posed surprisingly few legal obstacles, they said.

"We did get a clearance from Apple (Records, the Beatles' label), and we licensed the photo on the cover," Courtney said. "They were surprisingly easy to work with."

Besides promoting the book at numerous Beatles-related events, their next goal is to develop a course for real estate agents, based on the concepts in the book.

"We're working on 'Be Bigger Than the Beatles,' and it will be good for six hours of continuing-education credit," Courtney said. "We're soliciting trainers from all over the country."

This isn't Courtney and Cassidy's first brush with publishing. Cassidy, who is also a songwriter, has a background as a technical and business writer for several large corporations.

Courtney has written weekly real estate columns for several Nashville-area newspapers, and in 2006 wrote a real estate book, "Buyers Are Liars & Sellers Are Too: The Truth About Buying or Selling Your Home."

A former president of the Greater Nashville Association of Realtors and the 2007 Tennessee Realtor of the Year, Courtney said hiring a publicist was an early lesson in career boosting, and it paid off further when launching the Beatles book. After the Sunday business section of the New York Times devoted the better part of a page to the duo and their book, they had a hit on their hands: "Come Together" shot to a high spot on the Amazon.com sales list; last week, it was in the top 50 titles on entrepreneurship.

http://www.nuacco.com/wp-content/uploads/2007/12/beatles.jpg

But why the Beatles? What was it about the group that fascinated them so?

"I know a hundred reasons," Courtney said. "One thing is that they were always doing something that was so different from what everybody else was doing.

"But the main thing is their constant search for knowledge, for lifelong learning," he said. "They never stopped growing, and they were open to influences from everywhere."

Mary Umberger is a freelance writer in Chicago.

Tuesday, March 22, 2011

MEASURE What Matters To Your Real Estate Site + Where We NEED To Be

Find the RIGHT Analytics!

By Gahlord Dewald, Tuesday, March 22, 2011. Inman News™

One thing I consistently recommend to clients is that they install and monitor Web Analytics.
http://blogcdn.flowtown.com/blog/wp-content/uploads/2009/03/google-analytics-logo.png
Not everyone does, of course. But it's definitely the starting point for making websites better, in terms of accomplishing business goals.

There can be lots of different approaches to a Web analytics program.
In fact, there might even be as many unique uses for Web analytics as there are different real estate websites that have analytics installed.

One company may be measuring to Calculate ROI on Paid Advertising or search traffic versus Social Media Efforts.

Another company might be using analytics to listen to their customers by reviewing keyword reports and traffic patterns.

A third company might be using analytics to identify conversion rates for different paid advertising headlines.

A fourth might be using analytics to figure out if new visitors behave differently than repeat visitors

Depending on the goals of each company, all of these approaches are right. There really isn't a simple "four metrics every Realtor must track day and night or risk joining the career path of the fax boy."

That said, there is an important guideline when setting up your analytics program: Measure what is important for your company's values as much as you measure for the bottom line.

Hopefully your company's values align neatly with your bottom line already (if not, then this should be a topic for a future column).

Here are some examples of metrics that might be aligned with your company values.

Outstanding customer service:
Many real estate professionals promote their high commitment to customer service.
You can measure your performance in this in several ways.

  • Number of social media mentions that are expressing positive sentiment after being helped in some way. (Usually these messages include "Thanks!")
  • Number of qualitative/voice-of-customer surveys that mention "ease of use" of website as something good about the site.
  • Number of non-real estate questions answered via social media (answering real estate questions isn't outstanding if your business is real estate -- it's standard).

Expertise:
Like outstanding customer service, many real estate professionals claim to have expertise in a geographic region or property type or type of sale.
You can put some measurements in place to track your progress in being the expert. Here are a handful of metrics related to expertise:

  • Number of questions related to your expertise answered.
  • Number of new pages related to your expertise created.
  • Increase in expertise-topic mailing list distribution.

Measuring for values, measuring values

The purpose of metrics and analytics is to help you make better decisions so you can take better actions. If you aren't sure how your Web analytics can really relate directly to your bottom line, start by measuring things that encourage fulfillment of your brand promises.

Once you do have a solid program in place that can directly relate online activity to your company revenue, continue measuring the company values metrics. Hopefully you will see a direct relation between your values-based metrics and your bottom-line-based metrics.

If you don't see a relationship between fulfilling your brand promises and an increase in your business, then perhaps your values aren't matched well with the people in your market. Or perhaps you don't really believe your company values yourself.

Either way, if you see no relationship between your company values and your bottom line then it's probably a good time to review your values.

Ultimately, the kinds of things we measure will influence the actions we take each day. If all of your key metrics are strictly focused on the bottom line, you may run the risk of losing your company "soul." Attaching performance metrics to your values is a way to maintain your vision.

Gahlord Dewald is the president and janitor of Thoughtfaucet, a strategic creative services company in Burlington, VT

Where We NEED To Be!

NOTE: I will be holding SEO / LINK-BUILDING CLASSES at many local real estate offices. Your team leader will make formal announcement soon. 
http://www.marketingpilgrim.com/wp-content/uploads/2011/02/Google-Link-Building.jpg ________________________________________________________________________________________________________________________________________________________________________

The importance of SOCIAL MEDIA is in it's opportunity for creating VAST PRESENCE on the WEB.
This, of course, leading to DOMINANT VISIBILITY then, leading to INCREASED REVENUE (period)

My latest addition of services is to get MULTIPLE PAGE RANKING in Google.

Get Multiple, 1st Page Google Search Results (SEO) and Spread the Word About YOURSELF + Where We NEED to Be!

Test it: http://goo.gl/5A4Ha 

________________________________________________________________________________________________________________________________________________________________________

I provide excellent resource|value|ROI for Printing | Dynamic Social Media | Creative | Business Process Improvement | Marketing | SEO/Link-Building | Advertising for Business | Realtors | Santa Monica | Los Angeles | S CA.

Thank you.

Vincent Medina
Managing Director
310 251 9728

WEBSITE
PORTFOLIO

15+ Years DELIVERING innovative creative solutions + print/online project management + clean efficient design + effective/measurable results + strategic sourcing + qualitative production + quantitative cost reduction.
Printing | Social Media | Creative | Business Process Improvement | Marketing | SEO/Link-Building | Advertising for Business | Realtors Santa Monica | Los Angeles | S CA.
©2011 ArtfulMind.Biz | Vincent Medina | 310 251 9728

Monday, March 21, 2011

Our Planet is Becoming FASTER, STRONGER, SMARTER! As WE Should.

 

IBM Rational Seminar

Our world is becoming faster paced as each day passes and everything is becoming more interconnected, instrumented and intelligent. Simply put, our planet is becoming SMARTER! As a result productivity is skyrocketing and innovation is on an exponential curve in virtually every industry - from automotive and manufacturing, to banking and healthcare - we are delivering improved services and products globally. 

Your competition is getting smarter about bringing products to market faster than ever before. Join us at a COMPLIMENTARY seminar featuring Dave West, Principal Analyst, Forrester Research, Inc. and learn how organizations he has worked with across the globe are staying competitive with Agile methodologies. During this exclusive keynote - he will discuss the key components to a successful Agile approach and the value of collaborative ALM.

Learn how IBM Rational can help your organization:

  • Reduce time to market while delivering quality products and services
  • Manage risk by designing software security earlier in the development lifecycle
  • Deliver a more affordable and flexible infrastructure to enable organizational agility

I hope you can attend; please share this newsletter with your extended team.

 

____________

Cole Sorency

IBM Rational software

csorency@us.ibm.com

Sunday, March 20, 2011

Consistency is KEY in Building a Real Estate Brand! (Branding) + Where We Want to Be!

WHERE WE WANT TO BE!

NOTE: I will be holding SEO / LINK-BUILDING CLASSES at many local real estate offices. Your team leader will make formal announcement soon.

 
http://www.marketingpilgrim.com/wp-content/uploads/2011/02/Google-Link-Building.jpg ________________________________________________________________________________________________________________________________________________________________________

The importance of SOCIAL MEDIA is in it's opportunity for creating VAST PRESENCE on the WEB.
This, of course, leading to DOMINANT VISIBILITY then, leading to INCREASED REVENUE (period)

My latest addition of services is to get MULTIPLE PAGE RANKING in Google.

Get Multiple, 1st Page Google Search Results (SEO) and Spread the Word About YOURSELF + Where We NEED to Be!

Test it: http://goo.gl/5A4Ha 

________________________________________________________________________________________________________________________________________________________________________

I resolve to continue providing excellent resource for Printing | Dynamic Social Media | Creative | Business Process Improvement | Marketing | SEO/Link-Building | Advertising for Business | Realtors | Santa Monica | Los Angeles | S CA.

 Thank you.

Vincent Medina
Managing Director
WEBSITE
PORTFOLIO

Innovative creative solutions + print/online project management + clean efficient design + effective/measurable results + strategic sourcing + qualitative production + quantitative cost reduction.
Printing | Social Media | Creative | Business Process Improvement | Marketing | SEO/Link-Building | Advertising for Business | Realtors Santa Monica | Los Angeles | S CA.
________________________________________________________________________________________________________________________________________________________________________

Perspective: Find what you do right and stick with it

Inman News™

 

Flickr image courtesy of <a href="<a href=http://www.flickr.com/photos/edgeworks/2692537070/">Edgeworks Limited</a>." />

 

When I hear the word "software" I think of Microsoft. The mention of "soft drink" means Coke or Pepsi to me. Mention "search engine": Google.
So, how do you make your name pop into people's minds when they hear "real estate"?


It's called BRANDING!

Branding is the immediate association of a business name with its product type. I can think of specific agents -- from Canandaigua, N.Y., to Springfield, Ill., to La Habra Heights, Calif. -- whose names I equate with real estate success. Their agent brands are worth hundreds of thousands of dollars, maybe more.

How can you create a successful agent brand?
Consistency is the KEY
; consistency of your graphics & consistency in the experience of you.


It's MORE than a name...

To Xerox something means to make a COPY of it.
When you Google something you are confident that you will FIND what you want.
These brands are both recognizable by their name, their logo and their association with dependable quality and service.
All of that -- the name, the look and the quality of service -- are a part of the brand.

A real estate agent's goal is to have the people in their market (which in most cases are their spheres of influence and farm areas)
associate the mention of the agent's name or seeing the agent's "brand" with a positive & successful real estate experience.

It takes more than a name, a slogan or a logo. A successful brand is also the promise of something verifiable by the consumer as they work with the agent.
And to distinguish the agent, the promise must be above the minimum expectation of quality.

For a real estate agent, that means more than a basic level of service, attentiveness and expertise.
So how do you both create a recognizable brand AND raise your quality of service above the basic levels?


http://net.onextrapixel.com/wp-content/uploads/2009/07/factors-gd-branding.jpg

Brand Graphics

Creating a successful look or visual brand is called brand graphics.
It is not as intimidating as it sounds.
Think of a Coke or Pepsi logo. It is a combination of a design, a font and colors.
And the brand graphic may not change for years or even decades.

A real estate agent's brand graphics are also a simple combination of design, consistent font, colors and use of a photo.


http://www.susanwhitcomb.com/wp-content/uploads/2010/01/personal-branding-stamp.jpg

Brand Experience

Creating a successful brand experience is also easier than it sounds.
Many agents have already done this and don't realize it. Think of your favorite store, restaurant, hair stylist, website, etc.
The way they greet you, speak to you, interact with you -- or, in the case of a website, the navigation -- there is consistency that you recognize and depend on.

When you call up one real estate agent in Lawrence, Kan., you'll hear some variation of: "And a grand day to you!" or "Hello and a glorious good morning!"

The way an agent answers the phone, conducts a listing or buyer presentation; the speed and frequency of communication, the giving of gifts, offering of progress reports, use of video and social media, all contribute to the experience of the agent.

And the consistency of that experience establishes an agent's brand experience.

Be careful, an agent must choose the most positive experiences to construct a brand experience.
The way to discover which experiences to make consistent is to ASK.

Call your clients from the past year or two and ask them the following questions:


  • What had they HEARD about the way you do business?

  • What do they REMEMBER most?

  • What did they like and APPRECIATE?

  • If they were to REFER you, what would they say are the best things about the way you do business?

  • Why did they CHOOSE to work with you?

  • What do they THINK would be important for you to keep on doing, do more of, do differently, or stop doing?

In addition to learning the best experiences to build your brand around, you are making a STRONG PROFESSIONAL IMPRESSION and you will likely generate some REFERRALS.

Consistency is the KEY

There is an important principle in marketing that says,
"The time when you are getting bored with your brand is about the time when it is just beginning to work."
Remember how long Coke, Pepsi, Kodak, Godiva, Google and other extremely successful brands maintain their brand graphics and brand experience.
It is measured in decades.

Choose your BRAND CHARACTERISTICS and, unless there is a very compelling reason to change, keep your brand characteristics for at least two more years after you are feeling bored with them.

You don't have to …

FINALLY, whenever I teach or coach marketing I ask agents to write this down: "You don't have to get it perfect. Just get it going. And keep improving it."
The way you do that is to choose deadlines.
When will you have your Web design chosen?
When will you have your postcard designed?
When will you choose the photo you will use?
Then stick to those deadlines and move on to the next decision.

Keep it moving and you will realize that getting it going, and then improving it, is a key to success in your marketing.

Rich Levin is a real estate productivity expert who offers marketing training for real estate professionals. He conducts a free live 15-minute webinar every weekday morning to promote successful habits for real estate agents. Every Wednesday the webinar topic is marketing and branding. Visit www.FreeCoachingWebinars.com to register for the webinars. For coaching or speaking opportunities, contact Rich at (585) 244-2700 or Rich@RichLevin.com.

 

Wednesday, March 16, 2011

Research Findings Highlight the Evolution of Social Business + The Importance of Social Media

Posted March 16, 2011 by Don Bulmer

Socialmediafor business I am proud to release the results of the 2nd annual New Symbiosis of Professional Networks research study by
The Society for New Communications Research (SNCR); a benchmark on the impact of social media on enterprise decision-making.

The study is a result of collaboration between me and Vanessa DiMauro as part of our fellowship with SNCR.  My colleague at SAP and Senior Fellow at SNCR, Peter Auditore, also contributed to the analysis.

In the first study we focused on professionals’ use of SOCIAL MEDIA—and it all comes back to the strength of the relationship. Human relationships and peer-to-peer decision-making are inherently interrelated.  Professional networks facilitate vast interactions, connections, and networks of people by enabling collaboration anywhere and at any time. 

Communities of practice, professional networks, social media, email, and SMS are among the tools that enable multi-channel access for individuals (employees, customers, partners, and suppliers).

In this second study, we further examined the role of social media on decision-making among enterprise users and explored the dynamics of trust as well as the value of engagement and collaboration to support decision making and innovation across company operations for internal and external purposes.

Specifically, we sought to explore the following questions:

  • Is social media regarded as a trustworthy source of information for professionals? 
  • What do enterprise decision makers value most when interacting with peers through social media and social networks?
  • How do enterprise decision makers use social media to gather information, advice and support peer collaboration; and how do they compare to traditional off-line networking and knowledge share?
  • What tools and sources of social media are relied upon by professionals to make decisions?
  • Will social media change the business and practice of enterprise-level operations (internal and external)?
  • How do business leaders use social media for customer engagement/support; innovation of products and service; employee engagement; strategy development; sales and marketing?
  • What has changed since 2009 in terms of social media usage and trust among professional decision-makers?

The study was supported by quantitative data gathered via online survey of 114 professionals to understand their perceptions and experiences with social media in support of their decision-making.

Key demographics of the research:

  • Close to two in ten (18%) respondents identified themselves as the CEO of their organization, with close to half identifying themselves as a “Director” (20%) or “Manager” (24%).
  • Company size ranged from less than 100 to over 50,000 full-time employees.
  • Age was well distributed with the greatest proportion in the 36-45 range.
  • 10 countries were represented, with 76% of respondents living in the US.
  • All respondents were either the decision makers or influenced the decision maker.

Below are key findings of the research.  A presentation of the detailed findings can be found here.

FOUR KEY FINDINGS from the research include:

  1. Thought Leadership is the new currency of online professional collaboration.
    • Business professionals are changing how they collaborate as a result of online professional communities and peer networks.
    • Social networks have evolved to become knowledge and communication networks.
    • Access to thought leadership content is now the #1 reason why professionals surveyed visit networks and communities.
    • Professionals are collaborating with each other visa vie the thought leadership content they generate, curate or share. No longer is collaboration an experience between a limited number of people.
  2. The sweet spot for professional collaboration in online networks is: 1 to 2 large networks + 1 to 2 niche communities.
    • While nearly all professionals surveyed (97%) use LinkedIn, the use of smaller (niche) professional networks are activity being used to find peers and content specifically related to the work that they do (by role, industry, geography, etc.).
    •  Professionals are finding the right mix of large open networks and private communities to support their learning, networking and decision-making activities.
  3. Social Business is starting to happen within professional communities of practice.
    • Professional communities are being used more frequently to inform business strategy and supporting new products and services (much more than in 2009). 
    •  80% of respondents are able to accelerate decision process and information/strategy development by participating in communities.
  4. Professionals share and consume quality content within their professional networks as a way of exerting influence.
    • Endorsement (via like, read, share, retweet) is at the center of collaboration in social media communities.
    • “The Crescendo Effect” in social media environments has great impact on the buying decision.  High quality content yields transparency and credibility. 
    •  Professional collaboration is changing from a small professional exchange into an interaction with content in public ways.  The consequence of sharing content online = influence.

What does this all mean?

  • Professionals are now using their social media peer groups and online communities as reliable in-puts into their decision-making.
    • 2009-10 was about exploring and experimenting with online relationships whereas 2010-11 is about capitalizing on them.
  • Thought leadership is the professional currency of the future.
    • Professionals and organizations are now being defined by the quality of the content they exchange, curate and create. 
    • However, few content creation channels have stood the test of time as there is less content being created as professionals have learned to curate only the best.
  • New rules for collaboration in social media environments emerge.
    • Endorsement  is at the center of collaboration in social media communities.
    • The endorsement  (via read, share, like, retweet) drives influence that enables better decision making.
  • And, anytime anywhere access to our professional peer groups is a growing necessity.
    • Mobile access to online communities and professional networks is the new norm.
    • Therefore, relationships are more fluid and on-demand as professionals now have the online networking skills to reach the experts they need, when they need them.

__________________________________________________________________________________________________________________________________________________________________________

The importance of SOCIAL MEDIA is in it's opportunity for creating VAST PRESENCE on the WEB. This, of course, leading to DOMINANT VISIBILITY then, leading to INCREASED REVENUE (period) + innovative creative solutions + print/online project management + clean efficient design + effective/measurable results + strategic sourcing + qualitative production + quantitative cost reduction.

My latest addition of services is to get TOP PAGE RANKING in Google search using your KEYWORDS for far less cost than GOOGLE ADWORDS.

Get Multiple, 1st Page Google Search Results (SEO) and Spread the Word About YOURSELF + Where We NEED to Be!

Test it: http://goo.gl/5A4Ha

Printing | Social Media | Creative | Business Process Improvement | Marketing | SEO/Link-Building | Advertising for Business | Realtors Santa Monica | Los Angeles | S CA.

Friday, March 11, 2011

GOOGLE Person Finder... Japan Earthquake.

Google & Facebook can be of tremendous value in times as tragic as this.
Their reach is vast, so this outreach tool is a perfect solution for the "peace of mind" needed by so many friends & family of those in Japan.

Our best thoughts & actions for our friends & family in Japan.

Vincent Medina~

___________________________________________________________________________________________________________________________________________________________________________

links:

 

http://japan.person-finder.appspot.com/?lang=en

Saturday, March 5, 2011

The importance of SOCIAL MEDIA is in it's opportunity for creating VAST PRESENCE on the WEB. This, of course, leading to DOMINANT VISIBILITY leading to INCREASED REVENUE. (period)

Printing | Design | Advertising | Social Media | SEO for Business | Realtors in Santa Monica | Los Angeles
 
   
 
   

 

The importance of SOCIAL MEDIA is in it's opportunity for creating VAST PRESENCE on the WEB. This, of course, leading to DOMINANT VISIBILITY leading to INCREASED REVENUE. (period)

click link below for real time results...

Where we are ALL striving to be...
MULTIPLE 1st thru 4th PAGE RANKING in Google search using thoughtful KEYWORDS for far less than GOOGLE ADWORDS | PPC.
test it: http://goo.gl/5A4Ha

ArtfulMind.Biz business model | focus:

~ innovative | creative solutions
~ print | online project management
~ clean | efficient design
~ effective | measurable results
~ strategic sourcing | procurement
~ qualitative production
~ quantitative spend reduction

Your Branding/Corporate Identity looks better | Your SEO works better | Your HTML works better | Your Social Media Networks look/function better | Your PRINTED Post Cards/Direct Mail look better | Your Business Cards look better | Your Fliers look better.

Better is Good & EFFECTIVE is the End Result. I guarantee that!

Amgen, Avery Dennison, and Chevron provided the opportunity to develop and implement a robust project/people/inventory tracking method, delivering clear visibility throughout the creative/production process of 150-180 concurrent projects with multi-level accountabilities and oversight accessibility by cross-divisional stakeholder/project managers/c-level constituents; manage the implementation of an intranet solution for stationery procurement through PeopleSoft and Ariba Spend Management System; create an efficiency model for "global market trends" data with hyperlinks, providing a 3-year perspective via quarterly updates in historical, current, and forecast data and a price tracking data model, providing formulaic pricing trends, historical, and current insight over all suppliers within the CC&IG category.

"Technology is changing at the speed of novel thought... we the people remain flexible to change and open to the continuum of the proverbial building of a better mouse trap." (VM)

I resolve to provide great resource for Printing | Social Media | Creative | Business Process Improvement | Marketing | SEO | Advertising for Business | Realtors in Santa Monica | Los Angeles | S CA.

Thank you,

Vincent Medina (VM)
Managing Director
http://ArtfulMind.Biz

 
 
 
  Artful Mind Vincent Medina
of Artful Mind
 
 
 
Payment   Cash, Checks
 
Hours   Mon-Fri: 8:00am-5:00pm
 
Travel   Customers may travel to my place of business OR I will travel to the customer up to 60 miles for an additional cost of $0.60.
 
Location   Marina Del ReyCA 90292
 
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