Unlocking value & productivity through social technologies
How much future value is generated by social technologies (and INNOVATION) will depend on multiple enablers. Success in implementing and using social technologies in and across enterprises will depend on transforming their organizations and cultures to take full advantage of the collaborative potential of social technologies. Success in deploying social technologies to connect with broader communities will require the ability to create trust, a critical mass of participation, and positive community cultures and practices. Social technology is not just another IT implementation. Nor is it simply a tool to improve communication and collaboration. As has been seen in the consumer context, social technologies unleash creative forces among users and enable new relationships and group dynamics. Some of the most useful innovations in consumer social technologies—the hashtags to organize tweets and the standardized Wikipedia article format—were created by users. User innovations can drive the evolution of social technologies within and across enterprises, too, if the culture encourages them.
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VINCENT MEDINA | Managing Director | ArtfulMind.Biz | 310 251 9728
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