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Monday, February 27, 2012

How Inbound Marketing Works (7 Steps) + HQ Search

Inbound marketing is no cakewalk. Marketers who are embracing inbound have a variety of different channels and tactics to master, including content creation, SEO, social media, lead generation, lead management, and analytics. It's no wonder that marketers new to inbound end up feeling overwhelmed and wondering what to tackle first.

Luckily, our friends over at inbound marketing agency IMPACT Branding & Design recently pulled together an infographic that helps inbound marketers understand the entire inbound process from start to finish -- from getting found online, to converting visitors into leads and customers, and then measuring the entire funnel. Well done, IMPACT, you captured the inbound process beautifully!

impactbnd inbound marketing process FINAL resized 600

source: HubSpot | Pamela Vaughan

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As a Global Category Analyst, CHEVRON provided the opportunity to develop & implement outside-the-box thought followed by action. I created process that worked for my category and had the characteristics and results that effected global process improvement across multiple channels.

I applied the same "outside-the-box" thought process to SEO and VISIBILITY PROLIFERATION, and created HIGH QUALITY Online Google Search Domination & Visibility implementation process for ANY business to experience excellent RESULTS!

7. DOMINANT VISIBILITY / 1ST PAGE SEARCH RESULTS:

TEST REAL TIME ONLINE SEARCH RESULTS... CLICK Below:

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Proven Online Google Search Domination Visibility

RESULTS are the only thing that matter! I help get similar results.

  CLICK images... Get RESULTS!

Thank you...

Vincent Medina
Managing Director | Google Search Domination Visibility Expert
http://ArtfulMind.Biz
310 251 9728


I resolve to provide excellent resource for
Online Google Search Domination Visibility Expertise | SEO | Link-building | printing | branding | social media | creative design | business process improvement | marketing | advertising for real estate | business | realtors in Santa Monica | Marina del Rey | Malibu | Pacific Palisades | Hollywood Hills | Downtown Los Angeles | S CA.


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Tuesday, February 21, 2012

Can Your Business Afford to Ignore Social Media? + Search Ingenuity

  Social Icons

If you were running a business five years ago, you will recall how this crazy social media thing played out.

First, a bunch of people calling themselves "social networking consultants" or "new media experts" or some such thing showed up with their palms out. After giving them some cash to do stuff you didn't under-stand, you decided they were mostly flim-flam artists (and we can hardly blame you) and sent them packing. But then, all of a sudden, everybody and their mother was on Twitter and you wondering how the heck it all happened so fast.

The truth is, (few to) nobody knew what to make of social networking sites when they first exploded a few years ago, let alone how to leverage them to help business. But times have changed and the new media just isn't so new anymore—it's matured to the point that anybody with a product to sell, a service to offer, or a brand to promote has to be dedicating resources to their social messaging.

There's a reason Web 2.0 companies like online coupon site Groupon, and business networking service LinkedIn, Google+, Pinterest, and Facebook, the biggest fish of them all, are lining up to (dominate or, boldly) go public.

Social (Media) is big business. And not just for the providers of social media services, but for the companies that use platforms like Facebook and Twitter to increase awareness of what they're selling as well.

A new infographic (below) from visual.ly serves up the goods on just how pervasive social networking has become and what a bonanza it can be for businesses that handle it the right way.

Now, it's true that as with all marketing and advertising (white noise), it can be difficult to determine just what you're getting in return for dollars spent on social media. (But, there are definitely viable metrics that can be applied throughout the social media infrastructure that accurately measure results, and aside from that, if your incoming phone calls have increased, something is working.) That's why you should probably be on the lookout for the next crop of consultants calling themselves "social marketing optimization experts" and such.

But in the meantime, digest these numbers: More than 80 percent of Americans participate in at least one social network and of those people, 53 percent follow a particular brand. That's roughly 130 million customers of some company or companies out there, and as visual.ly puts it, "Shouldn't it be yours?"

Why Your Business Must Go Social

source: Damon Poeter, PCMAG.com

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CLICK images for RESULTS...

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Albert Einstein was one of the smartest beings who ever lived. His contributions to science has left us with many legacy treasures. Even though his theories may have sounded crazy at that time, they have much better clarity now. As many now understand, he was definitely Ahead of the Curve.

As a Global Category Analyst, Chevron provided me the opportunity to develop and implement outside-the-box thought followed by action. I created process that worked for my category and had the characteristics and results that later effected global process improvement.

I applied the same "outside-the-box" thought process to SEO and VISIBILITY PROLIFERATION, and created Google Search Domination and Visibility implementation process for ANY business to experience excellent RESULTS!

DOMINANT 1ST PAGE GOOGLE SEARCH RESULTS:

 

TEST REAL TIME ONLINE SEARCH RESULTS... CLICK BELOW

Image and video hosting by TinyPic

 


 

Get Google Online Search Domination Visibility

RESULTS are the only thing that matter! I help get similar results.

 

RESULTS Matter Most! CLICK images... Get RESULTS!

Thank you...

Vincent Medina
Managing Director  | http://ArtfulMind.Biz
310 251 9728


I resolve to provide excellent resource for printing | branding | social media | creative design | business process improvement | marketing | Online Google Search Domination Visibility Expertise | SEO | Link-building | advertising for real estate | business | realtors in Santa Monica | Marina del Rey | Malibu | Pacific Palisades | Hollywood Hills | Downtown Los Angeles | S CA.


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Friday, February 17, 2012

Be More Successful + Staying Ahead of the Curve

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Leadership tycoon Warren Bennis once said, “We seem to collect information because we have the ability to do so, but we are so busy collecting it that we haven’t devised a means of using it. The true measure of any society is not what it knows but what it does with what it knows.”

There is a wealth of information at our disposal today on the latest discoveries in brain science. While we enjoy reading about these findings and expanding our intellect, how many of us actually apply these concepts?

We can either drown in this information or turn it into a lifesaver by extracting its practical knowledge. This article offers several important tips based on discoveries in brain research that can help us improve our personal and professional lives, as well as help others in our sphere of influence.

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Use VISUALIZATION to learn a new skill

Neuroplasticity is the ability of the brain to continuously create new neural pathways. When we repeat a skill that we are trying to master, we strengthen the neural networks that represent that action. The same happens physically in the brain whether we perform the action, or simply visualize it—Your brain cannot tell the difference between an action you performed and an action you visualized.

In a Harvard University study, two groups of volunteers were presented with a piece of unfamiliar piano music. One group received the music and a keyboard, and was told to practice. The other group was instructed to just read the music and imagine playing it. When their brain activity was examined, both groups showed expansion in their motor cortex, even though the second group had never touched a keyboard.

Albert Einstein, who is credited with saying that “imagination is more important than knowledge,” used VISUALIZATION throughout his entire life. Why not take advantage of what we know about brain plasticity and take the time to add visualization as part of your rehearsals of anything you are trying to master, such as delivering a flawless presentation?

ACHIEVE your goals by keeping your mouth shut

This idea was popularized by Derek Sivers, a professional musician, in his presentation at TED. As he explains, psychology tests have proven that when you tell someone your goal, and they acknowledge it, you are less likely to do the work to realize that goal. This is because your brain mistakes the talking for the doing—that is, the gratification that the social acknowledgment brings tricks your brain into feeling that the goal has already been accomplished. The satisfaction you experience in the telling removes the motivation to do whatever it takes to actually make it happen.

Heed this information and keep your goals to yourself.
It might just spur you to work harder to achieve an important goal.

Smile to IMPROVE your mood

The Facial Feedback Hypothesis indicates that facial expressions representative of an emotion trigger changes in your body that are similar to those that happen when you experience the actual emotion. For example, your brain cannot tell the difference between a posed smile or a genuine smile. A posed smile will elicit, physiologically, the same pleasure or happiness response as a genuine smile. Your facial muscles cue your brain to experience that positive emotion. Taking notice of this, consider how this information can help you to regulate some of your emotional reactions by controlling your facial expressions.

Try this the next time you are in a bad mood: Instead of frowning, which reinforces a negative mood, consider smiling. Research has shown that by doing so, you are likely to experience a more positive mood.

Understand the physiology of emotional pain to DEVELOP empathy

Research at the Department of Psychological Sciences at Purdue University discovered that social or emotional pain is as real and intense as physical pain. The same brain networks are activated when a person experiences a physical injury as when they go through a painful emotional experience. Your brain cannot distinguish between physical and emotional pain.

“While both types of pain can hurt very much at the time they occur,” says Kip Williams, Ph.D., “social (emotional) pain has the unique ability to come back over and over again, whereas physical pain lingers only as an awareness that it was indeed at one time painful.” Consider for a moment that when we hurt someone emotionally, it may very well be the equivalent of breaking one of their bones. We can create a better world in our sphere of influence just by being mindful of this thought and using it to help develop our empathy towards others.

Lower your stress level by MANAGING your thoughts

There is ample research proving that your brain cannot tell the difference between a real and imagined threat; the physical response is the same.
In Mystic Cool: A Proven Approach to Transcend Stress, Achieve Optimal Brain Function, and Maximize Your Creative Intelligence, Don Joseph Goewey provides a powerful tool—called the Clear Buttonto thwart fearful thoughts and stop the escalating stress. This 10-second strategy works because it creates a distraction from the primitive brain where fear resides.

Care to test it out? Follow these 5 steps:

  1. Imagine that there is a button in the center of your left palm;
    imagine that this button, when pressed, will send a signal to
    your brain to stop the fearful thinking.
  2. Press the button with your right hand as you become aware of your breath.
  3. Take three easy breaths counting them out.
  4. Imagine a different color for each number.
  5. As you exhale, relax in the present moment.

Parker J. Palmer, founder of the Center for Courage and Renewal once said, “Science requires an engagement with the world, a live encounter between the knower and the known.” In other words, knowing is not enough. We do ourselves and others a great disservice when we don’t decide to act on the gift of knowledge. It’s the difference between hording information and developing wisdom.

source: President, Clarion Enterprises Ltd.

________________________________________________________________________________

Albert Einstein was one of the smartest beings who ever lived. His contributions to science has left us with many legacy treasures. Even though his theories may have sounded crazy at that time, they have much better clarity now. As many niw understand, he was definitely Ahead of the Curve.

As a Global Category Analyst, Chevron provided the opportunity to develop and implement outside-the-box thought followed by action. I created process that worked for my category and had the characteristics and results that later, effected global process improvement.

I applied the same "outside-the-box" thought process to SEO and VISIBILITY PROLIFERATION, and created Google Search Domination and Visibility implementation process for ANY business to experience excellent RESULTS!

DOMINANT 1ST PAGE GOOGLE SEARCH RESULTS:

 

TEST REAL TIME ONLINE SEARCH RESULTS... CLICK BELOW

Image and video hosting by TinyPic

 


 

Get Google Online Search Domination Visibility

RESULTS are the only thing that matter! I help get similar results.

 

RESULTS Matter Most! CLICK images... Get RESULTS!

Thank you.

Vincent Medina
Managing Director | http://ArtfulMind.Biz
310 251 9728


I resolve to provide excellent resource for printing | branding | social media | creative design | business process improvement | marketing | Online Google Search Domination Visibility Expert | SEO | Link-building | advertising for business | realtors in Santa Monica | Los Angeles | S CA.


 My Portfolio