Creating FULLY FUNCTIONAL LINKS (HTML coded).

It's John Lennon Birthday...

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John Winston Ono Lennon, MBE (9 October 1940 – 8 December 1980) was an English singer-songwriter who rose to worldwide fame as one of the founding members of The Beatles and, with Paul McCartney, formed one of the most successful songwriting partnerships of the 20th century.

Born and raised in Liverpool, Lennon became involved in the skiffle craze as a teenager, his first band, The Quarrymen, evolving into The Beatles in 1960. As the group began to undergo the disintegration that led to their break-up towards the end of that decade, Lennon launched a solo career that would span the next, punctuated by critically acclaimed albums, including John Lennon/Plastic Ono BandImagine, and iconic songs such as "Give Peace a Chance" and "Imagine". and

Lennon revealed a rebellious nature and acerbic wit in his music, his writing, on film, and in interviews, and became controversial through his work as a peace activist. He moved to New York City in 1971, where his criticism of the Vietnam WarRichard Nixon's administration to deport him, while his songs were adapted as anthems by the anti-war movement. Disengaging himself from the music business in 1975 to devote time to his family, Lennon reemerged in 1980 with a comeback album, Double Fantasy, but was murdered resulted in a lengthy attempt by three weeks after its release.

Lennon's solo album sales in the United States alone stand at 14 million units,^[1]Hot 100 chart.^a In 2002, a BBC poll on the 100 Greatest Britons voted him eighth, and in 2008, Rolling Stone ranked him the fifth greatest singer of all time. He was posthumously inducted into the Songwriters Hall of Fame in 1987 and into the Rock and Roll Hall of Fame in 1994. and as performer, writer, or co-writer he is responsible for 27 number one singles on the US

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The 13 Skills of the Public Relations Pro of the Future

Marketing and public relations are coming together. PR is growing as an industry while "traditional" advertising - what ever that is - remains flat. Still, we have taken no new ground in 'measurement' and articulating the tremendous ROI of PR. (What happened to the tremendous affirmation and call to action from AG Lafley?)

As I suit up to take on the graduate students of Johns Hopkins Communications program again this fall, I am mapping out the skills sets needed by the communications expert of tomorrow. I started this in another post and needed to add and consolidate some thinking.

Over the past few years at Ogilvy, we have unleashed one of the most intensive training regimens I know of for our staff. While our focus is on digital and "digital influence," there are a lot of other skills that will help the next generation of communications experts (do we need to retire the "public relations" term?).

The next generation will need to get strong in the following. I have begun the process of drilling down into each to offer some practical "how-to's" for each. Look for more in the future or even create your own and link back here:

13 Skills of the PR Pro of the Future

1. Create integrated marketing and communications strategy
2. Deploy live 'listening posts' online and offline
3. Design and deploy an advanced search engine optimization program
4. Plan and run a new media relations program inclusive of head-of-the-tail and long tail "media"
5. Identify & engage with influencers online and offline
6. Manage communities
7. Integrate new technologies into their own lives
8. Model measurement and performance metrics including new "engagement" metrics
9. Run quick pilot programs and evaluate on-the-fly
10. Train staff and clients continuously
11. Participate in conversations, not just 'messaging'
12. Create and execute content strategy including video programming (hifi and lowfi)
13. Use digital crisis management

Thanks to Nate Pagel, Rohit Bhargava, Virginia Miracle, Kaitlyn Wilkins, Brian Giesen, Chris Brogan, Chi-chi Ekweozor, John D. , Phil M., Harro and Brendan Hodgson for ideas and insights on this list.

If you know #14 - please add it as the list will always be changing.

source: JohnBell