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And it's working.
"I did pick up two solid new clients off of Twitter just last month alone who have already closed," Boggs said. "And I'm working with a buyer from overseas who connected with me via Facebook."
No longer just the hobby of a few tech-savvy agents, social media is being discussed in real estate firm boardrooms and at trade group meetings, and companies are tracking their return on investments in various online platforms.
As real estate agents look for a leg up in a troubled market, and as more home buyers and sellers make the Internet an integral part of the sales process, real estate agents are finding fresh ways to connect with clients online. Anecdotal evidence of social media's results has spread among the real estate community, and Realtors are joining Twitter, launching blogs, sprucing up Facebook pages and vying for virtual "mayorships" in growing numbers.
At One Sotheby's International Realty in south Florida, marketing director Brad Nelson has integrated social media as a core component of the company's marketing campaign.
For Nelson, it's simply a matter of numbers.
"If Facebook were a country, it would be the third-largest country in the world," he said. "I don't know of a single newspaper, of a single television program, or a single radio program that has that kind of reach."
The company has a presence on Facebook, with nearly 1,200 fans and 185 links. One Sotheby's Facebook page links to the company YouTube channel, Twitter account, website and blog.
All of those platforms provide visitors access to the company's agents and online listings of homes for sale, and they're responsible for a significant portion of its website traffic, Nelson said.
Real estate agents with a strong command of social media have an avenue to access potential clients and promote their listings to a cloud of Web traffic, said Beth Butler, who owns real estate consulting firm Big Mouth Consulting and hosts a weekly chat session for local Realtors.